Genius Sports launches AI platform in Danish League
Genius Sports has teamed up with the Danish League to bring AI-driven solutions to Denmark’s top-tier football competition, the Danish Super Liga. This collaboration between Genius Sports and the Danish Super Liga is setting new standards in football by utilising cutting-edge technology.
New partnership and its benefits
Genius Sports and the Danish League are focused on a fan-first strategy that leverages AI technology to create a more engaging, interactive, and data-rich football environment. The partnership kicked off in 2021 with the introduction of tracking cameras in stadiums, providing a foundation for real-time data collection and AI-driven insights.
GeniusIQ takes the raw data captured by the tracking cameras and applies machine learning algorithms to translate the information into a semantic understanding of football. Essentially, it decodes the game into a language that coaches, teams, and fans can easily understand and utilise.
One of the standout features of this AI platform is that it helps coaches and analysts to track game data more deeply. Instead of spending hours researching footage, they can now access critical information such as how a full-back performs in 1v1 defensive situations or how effective a striker’s off-the-ball runs are. This level of detail helps coaches make more informed decisions both during training and in matches. With access to real-time data, coaches can adjust their game plans in minutes.
One of the most exciting innovations introduced by Genius Sports is the AI-powered broadcast feature called “Manager Mode.” This feature debuted during the Danish Cup Final between Silkeborg and AGF, giving viewers a new way to engage with the game. Manager Mode offers real-time tracking data such as player minimaps, shot speeds, and player statistics directly into the live broadcast, providing fans with a more immersive viewing experience.
Challenges in implementation
Despite the clear benefits, implementing AI in top-tier sports comes with challenges. One of the biggest hurdles is aligning the needs of various stakeholders, from teams and broadcasters to sponsors and governing bodies. The Danish Super Liga, however, has laid the groundwork for successful integration by focusing on clear objectives and ensuring that everyone is on board with the AI-driven strategy.
Future of AI in football
Looking forward, the combination of AI and Augmented Reality (AR) could further enhance the viewing experience. Similar innovations are already being rolled out in other leagues like the Premier League. The future of AI in Danish football looks promising. With plans to expand the use of augmented broadcasts and AI-powered features, the Danish League is setting itself up as a leader in sports innovation.
