Ben Putley is the CEO & Co Founder at Alkimi Exchange. He has 10 years of experience in digital advertising, predominantly focused on selling software to global publishers.
Ben led the new business function at The Fifth, News Corp’s influencer marketing agency, where he delivered ￡2m+ in influencer marketing campaigns with brands including Disney+, Heineken, LR Suntory, Unilever and Nestle.
Prior to the Fifth, Ben led all software sales for Sharethrough’s European Business, selling content management solutions to CNN (International/ Domestic), Forbes, The Telegraph, The Daily Mail and other Comscore top 100 publishers.
A decentralized replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users.
Alkimi is powered by the Hypergraph – a revolutionary blockchain technology – trusted by the U.S. Department of Defense – which allows us to provide the fastest, infinitely scalable solution with 0% fraud, minimal transaction fees and complete end to end transparency.
Alkimi Exchange helps you create ad products, proven to be successful by walled gardens, across the open web.
Alkimi Exchange think about advertising differently, so we are building the world’s first decentralized ad exchange, where – Users aren’t a product – Publishers aren’t at the behest of Facebook and Google – Advertisers can deliver their message with value Using the principle of Generative Economics, the Alkimi Exchange will reward users, publishers and advertisers for rebuilding the intended value exchange of the Open Web. Fewer ads, better user experience, increased engagement.
He spoke at the AIBC conference about : Moulding the Future Digital Economy (Day 2)
Ben Putley, Co-founder and CEO at Alkimi Exchange, did us the honour of speaking at AIBC Summit this November 2021 during the main stage event for Blockchain & The Economy! Ben Putley moderated the panel ? Moulding The Future Digital Economy ? with fellow speakers: ? Justin Scerri Herrera, Partner at MK Fintech Partners ? Mike Shafro, CEO at Xpate ? Simone Mazzuca, CEO at Wallex Bank AIBC Summit aims to be a pillar in the technological development by uniting tech-leaders, regulators, investors and entrepreneurs from across the world to discuss, share ideas, make partnerships and build the foundation for the industry of tomorrow.